Social Media Executive (Instagram & Tiktok)

Responsibilities: • Independently manage and oversee the content planning and day-to-day operations of the brand’s Instagram and TikTok accounts. • Develop and maintain the Social Media Content Calendar , including content scheduling and publishing. • Plan and create different types of content such as Reels, TikTok videos, Stories and Posts based on platform trends and audience behaviour. • Take ownership of short-form video concepts, scripts, captions and shooting briefs . • Proactively identify TikTok and Instagram trending content, audio, memes and topics relevant to younger audiences . • Develop Social Media Content Plans to support new product launches, marketing campaigns and store activities. • Participate in the filming and on-site execution of social media content covering products, stores, lifestyle and brand activities . • Manage comments, direct messages and audience interactions to strengthen community engagement and build a more active brand community. • Track key social media performance metrics including Reach, Engagement, Views and Follower Growth , and continuously optimise content based on performance. • Assist in managing Creator, Influencer and UGC collaborations . Requirements: • Strong understanding of the Instagram and TikTok ecosystem , including platform trends and content formats. • Strong content awareness and a good understanding of Reels and TikTok short-form video content . • Good English content and copywriting skills , with the ability to write natural and engaging copy suitable for the local Singapore social media audience. • Strong awareness of Singapore’s younger consumers, pop culture and social media trends . • Able to quickly identify emerging trends and translate them into relevant content for the brand. • Basic photography, video shooting, editing or on-camera experience will be an advantage. • Prior social media experience with F&B, lifestyle or retail brands will be an advantage.