Social Media Marketing Intern

Responsibilities: 1. Social Media Content Planning & Management • Assist with social media content planning and daily management for iTea Singapore across platforms such as Instagram, TikTok and Xiaohongshu (RED) . • Participate in content ideation and execution for campaigns including new product launches, festive campaigns, brand anniversaries and new store openings. • Assist in developing content topics, Content Briefs, Captions and basic copywriting based on the characteristics of different social media platforms. 2. Content Creation & Project Execution • Participate in social media content brainstorming and explore suitable formats for iTea, including short-form videos, static content, carousels and UGC. • Assist in coordinating photoshoots, design, content production and publishing schedules to ensure content is delivered on time. • Independently handle basic research, competitor content analysis and project progress tracking. 3. KOL / KOC & UGC Collaboration • Assist in identifying and shortlisting KOLs, KOCs and Content Creators who are aligned with iTea's brand image and target audience. • Support influencer outreach, briefing, communication, content review and publication follow-up. • Curate and organise quality UGC content to support future brand communication and content development. 4. Trend & Industry Insights • Stay updated on trends across bubble tea, F&B, lifestyle, youth consumer behaviour and social media . • Monitor trending content formats, platform developments and competitor activities in Singapore and Southeast Asia. • Translate relevant trends and market insights into content ideas and marketing opportunities for iTea. 5. Data & Consumer Feedback • Assist in tracking basic social media performance metrics such as Reach, Engagement and Views . • Regularly compile and highlight high-performing content and successful campaign examples. • Monitor comments and consumer feedback, promptly flag potential PR or sensitive issues, and assist in organising feedback for internal review. Requirements: • Currently pursuing a Bachelor's or Master's degree , preferably in Marketing, Advertising, Communications, Journalism, New Media, Chinese, English or related fields. • Available for a stable internship commitment of 3–5 days per week . • Candidates who can commit to an internship period of at least 3 months will be preferred. • Familiar with major social media platforms such as Instagram, TikTok and Xiaohongshu (RED) , with a strong awareness of content trends and social media developments. • Strong understanding of social media culture, good aesthetic sense and sound content judgement. • Able to quickly understand the different content formats, algorithms and audience behaviours across various platforms. • Basic copywriting skills, with the ability to assist in preparing Captions, Content Briefs and campaign communication copy .