Marketing Business Partner

• Own end-to-end demand generation and brand development • Drive revenue growth through strategic B2B marketing initiatives About Our Client Our client is a globally recognised organisation specialising in workplace culture, employee experience, and organisational performance solutions. Operating across multiple international markets, the business partners with leading employers to help them build high-performing workplace cultures and strengthen employer brands.Known for its strong market reputation, proprietary research, and thought leadership, the organisation works with thousands of companies worldwide and continues to expand its influence through industry insights, events, certification programmes, and data-driven advisory services. Job Description • Develop and execute integrated marketing strategies aligned with commercial objectives • Create and optimise demand generation programmes to drive qualified lead acquisition • Lead multi-channel campaigns across digital, content, events, Public Relations, and marketing automation platforms • Collaborate closely with sales and customer success teams to enhance client engagement and retention • Utilise customer insights, market intelligence, and campaign analytics to improve performance and ROI • Partner with regional stakeholders to localise content, events, and brand initiatives for the Singapore market • Track, analyse, and report marketing effectiveness, providing recommendations for continuous improvement The Successful Applicant • Bachelor's degree in Marketing, Business, Communications, or a related discipline • 6+ years of experience in B2B marketing, growth marketing, demand generation, or digital marketing • Demonstrated success developing marketing programmes that deliver measurable commercial outcomes • Strong understanding of digital channels including paid media, SEO, email marketing, content marketing, and social platforms • Experience utilising CRM, marketing automation, and analytics platforms to drive performance • Proven ability to influence stakeholders across sales, customer success, and cross-functional teams • Strong analytical mindset with the ability to translate data into actionable business insights • Comfortable operating in a dynamic and fast-paced environment with multiple priorities What's on Offer This opportunity offers the chance to join a highly respected international organisation with a strong purpose-led culture and recognised industry brand. Employees benefit from exposure to regional stakeholders, ongoing professional development, flexible hybrid working arrangements, cross-functional collaboration, and the opportunity to directly influence business growth and market strategy. Contact Kanika Sagar (Lic No: R22104649 / EA no: 18S9099) Quote job ref JN-092026-7105748 Phone number +65 6416 9858 Michael Page International Pte Ltd | Registration No. 199804751N