Marketing Associate

• Create marketing and promotional materials, both print and electronic. • Design and launch email marketing campaigns. • Work with manager and business units to determine event budget and manage expenses to that budget • Promote products and services through public relations initiatives • Develop marketing communications campaigns • Create and deliver media relations content, case studies, white papers, corporate newsletter content and social media content • Identify, develop and execute communications strategy for key media contacts and customer references. • Research media coverage and industry trends • Develop fresh story ideas • Prepare briefing materials • Coordinate event scheduling, logistics and trade shows