Growth Marketing Executive / Performance Marketing Executive

Wild Dynasty Pte. Ltd. is looking for a results-driven marketing professional to support the growth of our AI-powered education platform, Zairoo.ai. The role will focus on user acquisition, paid digital campaigns, campaign optimisation and performance analysis , working closely with the Marketing, Product and AI teams. Key Responsibilities • Plan, execute and optimise paid digital marketing campaigns across platforms such as Meta, Google and other relevant channels. • Drive user acquisition, traffic, conversion and engagement for the Zairoo platform. • Monitor campaign performance and analyse key metrics such as acquisition cost, conversion rate, engagement and return on advertising spend. • Conduct A/B testing and recommend improvements to campaigns, creatives and landing pages. • Work closely with Content, UX/UI and Product teams to improve campaign effectiveness and user conversion. • Identify new digital channels and growth opportunities to expand product reach. • Support influencer, KOL and digital partnership campaigns where required. • Prepare regular campaign performance reports and provide data-driven recommendations. • Support product launches and other marketing initiatives. • Travel for business meetings, events or market development activities when required. Requirements • Diploma or Degree in Marketing, Business, Communications or a related discipline, or equivalent relevant experience. • Preferably 2–4 years of relevant experience in performance marketing, growth marketing, digital marketing or user acquisition. • Hands-on experience with Meta Ads, Google Ads or similar advertising platforms. • Good understanding of digital analytics, campaign optimisation and conversion performance. • Comfortable working with marketing data and performance metrics. • Strong analytical, communication and coordination skills. • Able to work independently and collaborate effectively across different teams. • Experience in EdTech, technology, SaaS, digital products or startup environments would be an advantage. What We Offer You will have the opportunity to work on an AI education product at an active growth stage and take direct ownership of campaigns that contribute to user growth and product expansion. You will also work closely with Marketing, Product, AI and UX/UI teams, giving you exposure to both commercial and product development activities.