Enterprise/Application Architect

Experience : 10+ Years Role : Enterprise/Application Architect Key Skills: Marketing Automation & Customer EngagementPlatforms § Salesforce Marketing Cloud (SFMC) § Adobe Campaign Classic / Standard § Adobe Journey Optimizer § Braze § Pega Customer Decision Hub § SAS Customer Intelligence § Unica § Oracle Responsys Data, Analytics & Personalization § Adobe Experience Platform (AEP) § Customer Data Platforms (CDP) § Adobe Analytics § Google Analytics 360 § Customer 360 architectures § Real-time Customer Profiles § AI-driven personalization and recommendation engines Enterprise Architecture & Integration § TOGAF and Enterprise Architecture methodologies § Cloud Architecture (AWS, Azure, GCP) § API and Event-Driven Architectures § Data Lake and Data Mesh architectures § Microservices and Integration Platforms § Security, Data Governance and Privacy-by-Design principles Responsibilities: § Define and own the target-state architecture, technology strategy and architecture roadmap for the bank's Marketing Technology (MarTech) ecosystem across all markets and business segments. § Act as the principal architecture authority for marketing automation platforms, customer engagement solutions, customer data platforms (CDP), personalization engines, digital channels and campaign delivery solutions. § Drive the future-state vision for customer engagement, omni-channel marketing, real-time personalization and AI-driven marketing capabilities. § Develop architecture blueprints, reference architectures and technology standards aligned with enterprise architecture principles, security standards, data governance policies and regulatory requirements. § Lead the evaluation, selection and adoption of strategic MarTech platforms and technologies that support the bank's digital transformation objectives. § Partner closely with business stakeholders, Digital Banking, Data & Analytics, Customer Experience, Infrastructure, Security and Risk teams to define scalable enterprise solutions. § Architect end-to-end customer engagement ecosystems across customer data platforms, campaign management, journey orchestration, consent management, customer analytics and channel delivery platforms. § Establish integration patterns between MarTech platforms and enterprise systems including Core Banking, CRM, Data Lake, Enterprise Data Platforms, Digital Channels, APIs and GenAI solutions. § Drive architecture governance and design reviews to ensure solutions remain aligned with long-term strategic objectives, scalability requirements and operational excellence standards. § Provide technical leadership and mentorship to solution architects, technical leads and delivery teams across multiple programs. § Lead proof-of-concepts, technology evaluation and assessments and innovation initiatives to evaluate emerging technologies within the MarTech landscape. § Collaborate with vendors and strategic partners to influence product roadmaps and maximize value from platform investments. § Ensure architectural decisions support resilience, performance, security, compliance and future business growth. § Act as a trusted advisor to senior leadership and provide executive-level recommendations on technology investments, risks, opportunities and transformation initiatives. Requirements: Education: § Bachelor's Degree in Computer Science, Information Technology, Engineering or a related discipline from a recognized university. § Postgraduate qualifications in Technology, Architecture or Business Management will be advantageous. Essential: § Minimum 15 years of experience in enterprise technology delivery, solution architecture or platform architecture roles. § At least 8 years of dedicated experience in Marketing Technology (MarTech), Customer Engagement, CRM or Marketing Automation architecture. § Demonstrated experience defining and implementing enterprise-scale MarTech strategies within large financial institutions, telecommunications companies, digital enterprises or multinational organizations. § Proven track record in leading large-scale platform modernization, architecture transformation and cloud adoption initiatives. § Deep understanding of customer engagement ecosystems, customer journey orchestration, campaign management, personalization and customer data management. § Strong knowledge of enterprise architecture frameworks, architecture governance and technology road mapping. § Ability to engage and influence senior business and technology stakeholders including executive leadership. § Strong analytical and problem-solving skills with the ability to balance business objectives, customer experience, technology capabilities and regulatory requirements. § Experience operating in complex, multi-country and highly regulated environments. § Excellent communication, presentation and stakeholder management skills. § Ability to work independently and provide strategic direction with minimal supervision. Preferred: § Experience implementing next-generation customer engagement platforms leveraging AI, machine learning and predictive analytics. § Experience with cloud-native architecture patterns and modern integration frameworks. § Familiarity with banking, wealth management, cards, retail banking and customer lifecycle management domains. § Industry certifications such as TOGAF, AWS Solutions Architect, Azure Solutions Architect or Salesforce Architect certifications are advantageous.