Marketing Executive (Entry Level, Education, 5 months) #ESY

1. Digital Campaign Management • Work closely with the international recruitment team to execute the paid digital campaigns across Meta, LinkedIn, TikTok, and other relevant platforms and align campaigns with international recruitment priorities • Monitor and analyze campaign performance, continuously improving ROI through data-driven optimization • Support the development of targeted campaign strategies for different markets, including China 2. Creative Design & Content Development • Develop and localize content for international audiences across key social media platforms • Apply knowledge of China social media platforms (e.g. WeChat) to ensure relevance and effectiveness • Create and adapt digital marketing assets, including social media posts, ad creatives, and simple promotional materials (e.g. posters, banners) • Manage the development of creative assets, working with internal or external designers where required • Ensure all creative outputs are aligned with brand guidelines and campaign objectives 3. Marketing Insights & Reporting • Provide regular reporting on campaign performance, insights, and recommendations • Analyse user behaviour and engagement trends to refine targeting and messaging • Stay up to date with digital marketing trends across global and China platforms Requirements • Bachelor level degree in any appropriate discipline • Proven experience in digital campaign management, particularly across Meta, LinkedIn, and TikTok • Experience in international marketing or student recruitment is highly desirable • Good understanding of China social media platforms (e.g. WeChat, Weibo, Douyin, Red) and their content ecosystems • Basic design skills (e.g. Adobe Creative Suite, Canva or similar tools) are highly advantageous, with the ability to create or adapt campaign assets • Strong organizational, communication, and stakeholder management skills Interested candidates, please email your resume to annasee@recruitexpress.com.sg Anna See Sing Yee CEI Reg R25157535 Recruit Express Pte Ltd EA License No: 99C4599 We regret that only shortlisted candidates will be contacted