General Manager - Snowboard & Ski School

P&L & commercial • Own the Snow P&L in full: revenue target, pricing, mix, margin. • Own peak/off-peak revenue management: pricing within bands, schedule design, utilisation smoothing. • Report monthly: revenue vs target, enrolments, re-enrolment rate, off-peak utilisation. Academy & programs • Design the term-based program architecture: children's progression levels, adult programs, holiday camps, corporate programs. • Build school partnerships (CCA and enrichment programs) as a recurring B2B2C channel. • Own curriculum quality with the head instructor, whose scope is programs and syllabus only. • Own re-enrolment: term-end conversion is the school's most important sales moment. • Own snow memberships and packages, sold by the BU team. Seasonal workforce • Build and maintain the certified freelance instructor bench: recruitment (including instructors returning from Southern Hemisphere seasons), certification verification, engagement terms. • Certify bench readiness before every peak season with the scheduling & training function. • Keep bench costs variable — engaged per season, never on payroll. Team leadership • Lead and develop the team of five: creative, marketing, programming & community, guest experience, instruction; KPIs cascaded from BU priorities. • Rosters and timesheets run through the central scheduling function; GX crew take shift commands from the MOD. Operations & standards • Uphold safety and instruction standards with the Facilities lead and MODs; safety authority on the floor is absolute. • Plan simulator maintenance windows with Facilities around program calendars. What Success Looks Like First 90 days: Peak season fully staffed through the bench; term program architecture designed and priced for the next intake; school partnership pipeline started. 12 months: Enrolments established with strong re-enrolment rates; off-peak utilisation materially improved; revenue tracking to target. Requirements: • 7+ years in academy or program operations: ski school, swim school, sports academy or enrichment education. • Managed seasonal or flexible workforces to a certification standard. • P&L or full budget ownership. • Strong operational rigour: scheduling, quality control, safety. • • Demonstrated leadership and people management skills, including team supervision, coaching, and performance management. • Experience in operations management, scheduling, and day-to-day coordination in a service, hospitality, sports, or leisure environment. • Strong customer service and stakeholder management abilities, with a focus on safety, quality, and guest satisfaction. • Business and financial acumen, including budgeting, revenue tracking, and basic data analysis for decision-making. • Clear written and verbal communication skills, with the ability to collaborate across departments and present ideas effectively. • Comfortable working in a dynamic, physically active environment and being present on-site during key operational hours, including weekends or holidays when needed. • Ability to work independently, prioritize multiple tasks, and adapt to evolving business needs in a fast-paced setting. • Diploma or degree in sports management, leisure management, hospitality, business, or a related field preferred, or equivalent experience. Good to have: • • Ski or snowboard instruction certification (NZSIA, BASI, CSIA, APSI). • Background in snow sports instruction, coaching, or program development is highly advantageous; relevant certifications are a plus. • Existing relationships with Singapore schools or enrichment buyers. Experience with digital tools for scheduling, customer management, and reporting; familiarity with hybrid work practices. Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.