General Manager - Surf Club

P&L & commercial • Own the Surf Club P&L in full: revenue target, pricing, mix, margin. • Own utilisation as the core operating metric: session scheduling, peak/off-peak pricing, throughput planning to materially lift utilisation. • Report monthly: revenue vs target, membership metrics, utilisation, repeat rate. Membership & product • Design, price and improve the Trifecta Surf Club membership and social pack portfolio. • Own membership sales end to end — tours, trials, walk-in conversion, renewals and win-back — executed through the BU team; there is no dedicated sales executive. • Own renewal rate and member lifetime value; build referral mechanics with the programming & community IC. • Own the progression pathway that gives members a reason to stay (levels, coaching, milestones). Demand & marketing • Partner with the Growth & CRM Lead on funnels: trial offers, conversion sequences, lapsed-guest win-back. • Own the offers; brief the shared studio through the Head of Brand for creative execution. • Own the surf events calendar through the programming & community IC: members' nights, progression events, community sessions. Team leadership • Lead and develop the team; set individual KPIs cascaded from BU priorities. • Rosters and timesheets run through the central scheduling function; Guest Experience (GX) crew take shift commands from the MOD (Duty Manager). • Head instructor scope is programs and syllabus Operations & standards • Uphold safety and instruction quality standards with the Facilities lead and MODs; safety authority on the floor is absolute and sits with the MOD. • Plan arena maintenance windows with Facilities to protect peak revenue. Decision Authority Decides: pricing within bands, session scheduling, BU marketing execution, team hiring within budget, membership product design. Escalates to COO: pricing outside bands, new product lines, anything affecting another BU. What Success Looks Like First 90 days: Membership and social packs' sales process running for every tour, trial and walk-in; baseline funnel metrics visible. Team on track to meet targets. 12 months: Material recurring membership base with strong renewals; utilisation materially and sustainably higher; revenue tracking to target; repeat rate and NPS improving. Requirements: • 7+ years commercial leadership in fitness, clubs, hospitality or attractions. • Built recurring revenue from a low base and carried the sales number personally. • P&L ownership and team leadership across mixed functions. • Credibility with surf and board sports culture, or the ability to earn it fast. Good to have: • Boutique fitness, country club or premium membership experience in Southeast Asia. • Working knowledge of booking/CRM platforms. • Final round includes presenting a 90-day membership growth plan. Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.