Digital Marketing Executive (Education/ East - Entry) #HZO

Duration: Till Jan 2027 Salary: Up to $3600 (Depending on experience) Job Scope: 1. Digital Campaign Management • Work closely with the international recruitment team to execute the paid digital campaigns across Meta, LinkedIn, TikTok, and other relevant platforms and align campaigns with international recruitment priorities • Monitor and analyze campaign performance, continuously improving ROI through data-driven optimization • Support the development of targeted campaign strategies for different markets, including China 2. Creative Design & Content Development • Develop and localize content for international audiences across key social media platforms • Apply knowledge of China social media platforms (e.g. WeChat) to ensure relevance and effectiveness • Create and adapt digital marketing assets, including social media posts, ad creatives, and simple promotional materials (e.g. posters, banners) • Manage the development of creative assets, working with internal or external designers where required • Ensure all creative outputs are aligned with brand guidelines and campaign objectives 3. Marketing Insights &Reporting • Provide regular reporting on campaign performance, insights, and recommendations • Analyse user behaviour and engagement trends to refine targeting and messaging • Stay up to date with digital marketing trends across global and China platforms Job Requirements: • Min. Bachelor degree in any marketing field • Proven experience in digital campaign management, particularly across Meta, LinkedIn, and TikTok • Experience in international marketing or student recruitment is highly desirable • Good understanding of social media platforms (e.g. WeChat, Weibo, Douyin, Red) and their content ecosystems Interested candidates may apply by submitting their updated resume to melissa@recruitexpress.com.sg Melissa Zhang Zhiqi (Mezzo) CEI No: R2197564 Recruit Express Pte Ltd (Healthcare & Life Science) | 99C4599