SEO / GEO Lead (Digital Marketing Agency)

SEO / GEO Lead (Digital Marketing Agency) The SEO/GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management. Key Responsibilities: Team Management: • Lead, motivate, and train a team of SEO specialists. • Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager • Oversee onboarding and training of new team members • Responsible for ensuring team members to achieve individual and team KPI’s as determined with DMM SEO/GEO Strategy: • Develop and implement on-page and off-page SEO strategies for our clients • Stay current with and share SEO trends and algorithm updates • Conduct website audits and derive action steps for SEO clients based on audit results • Own backlinking processes and ensure guest post hygiene • Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.) • Develop citation-worthy content strategies to increase brand visibility in AI-generated responses • Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics • Stay current with generative AI model updates and adapt optimization strategies accordingly Client Relations: • Participate in client pitches and presentations as needed • Participate in ongoing client conversations to better communicate SEO and GEO processes • Collaborate with sales and account servicing team to understand clients' goals, and tailor SEO and GEO strategies to meet their needs Performance and Reporting: • Develop and maintain monthly performance reports • Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed. • Ensure quality assurance and timely delivery of work Process Improvement: • Develop efficient SEO/GEO workflows and processes • Identify opportunities for automation and tool integration Key Requirements • At least 5 years of SEO experience, with at least 2 years in a team-lead or managerial role • Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies • Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude) • Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams • Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush • Strong communication, reporting, and stakeholder management skills What's on Offer • Annual Salary Review • Performance Bonus • Career development and learning opportunity • Challenging and fulfilling career • Various leave options • Healthcare benefits • Reimbursement for transportation expenses • Meal reimbursement • Birthday voucher • WFH arrangement We're seeking a talented individual who is eager to contribute and grow simultaneously with us! If you're interested in this opportunity, please submit your resume to hr@mediaplus.com.sg or apply via the platform. **Please note that only shortlisted candidates will be contacted. **