Senior / Specialist (Category Management / Commercial & Marketing)

Category Management • Manage the end-to-end lifecycle of assigned food commodity categories, including new product introduction, assortment optimization, pricing strategy, and slow-moving inventory management. • Drive category growth through strategic planning, product mix optimization, and margin enhancement initiatives. • Monitor category performance, sales trends, and profitability to identify opportunities for revenue growth and operational efficiency. • Develop and execute category strategies aligned with business objectives, customer needs, and market demand. Pricing & Revenue Management • Conduct regular market benchmarking, competitor analysis, and price surveys to develop competitive pricing strategies while maintaining target gross margins. • Monitor procurement costs, supplier pricing, and market fluctuations, particularly within fresh produce and perishable food categories. • Collaborate with suppliers through sourcing exercises and negotiations to enhance cost competitiveness and profitability. • Analyze product performance and adjust pricing strategies proactively in response to market trends, supply conditions, and customer demand. Data Analysis & Commercial Insights • Analyze daily, weekly, and monthly sales, pricing, and customer purchasing data to identify market trends, consumer behavior, and growth opportunities. • Generate actionable insights and recommendations to support strategic decision-making and commercial planning. • Develop and maintain performance dashboards and reports to monitor key business KPIs, including sales growth, category profitability, inventory turnover, and margin performance. • Utilize data-driven approaches to improve category performance, customer engagement, and overall business outcomes. Marketing & Promotional Management • Plan, coordinate, and execute marketing campaigns, promotional activities, and seasonal initiatives across online and offline sales channels. • Manage e-commerce platform promotions, including special offers, bundle deals, new product launches, and inventory clearance campaigns to maximize product sell-through. • Work closely with the Marketing team to develop promotional calendars, campaign strategies, and product visibility initiatives. • Evaluate campaign effectiveness and return on investment (ROI) through post-campaign analysis and performance tracking. • Identify market opportunities and consumer trends to support product positioning, branding, and customer acquisition strategies. Market Analysis & Cross-Functional Collaboration • Conduct ongoing market research and competitor analysis to stay informed of industry developments, pricing movements, and emerging consumer trends. • Lead or participate in regular cross-functional meetings with Sales, Procurement, Supply Chain, Operations, and Marketing teams to align business priorities and category strategies. • Provide timely market intelligence and commercial recommendations to support business planning and maintain market competitiveness. • Ensure effective coordination across departments to achieve sales targets, inventory availability, and customer satisfaction objectives. Customer Relationship Management • Manage and develop relationships with both existing and prospective customers to drive business growth and customer retention. • Understand customers' operational requirements and business objectives to provide tailored product and service solutions. • Act as a trusted advisor and key point of contact for strategic accounts, ensuring high levels of customer satisfaction and long-term partnership development. • Gather customer feedback and market insights to support continuous improvement of products, services, and category offerings. • Requirements • Bachelor's degree in business administration, Marketing, Supply Chain Management, Food Science, or related disciplines. • Minimum 4-5 years of experience in Category Management, Product Management, Commercial Operations, Procurement, or Marketing within the FMCG, fresh food, food service, or B2B distribution industry. • Strong understanding of fresh produce, food commodities, pricing dynamics, and category management principles. • Demonstrated experience in pricing strategy, margin optimization, sales analysis, and commercial planning. • Proficient in Microsoft Excel and data analysis tools, with the ability to translate complex data into actionable business insights. • Strong stakeholder management, negotiation, and cross-functional collaboration skills. • Excellent communication and presentation abilities with a customer-centric mindset. • Results-driven, commercially astute, and capable of thriving in a fast-paced and dynamic business environment.