Senior Marketing Executive (FMCG) #HYN

Location: Central Salary: Up to S$4,500/month Employment Type: Permanent Working Arrangement: Office-based We are seeking a hands-on and proactive Marketing Executive / Senior Marketing Executive to support the planning and execution of integrated marketing campaigns and consumer-facing activities. The position involves a strong focus on traditional and on-ground marketing , including events, roadshows, product sampling, brand activations, campaigns and partnerships, alongside digital marketing support. The ideal candidate is organised, detail-oriented and comfortable managing projects from planning through to execution. Key Responsibilities Marketing Campaign Planning & Execution • Plan, coordinate and execute integrated marketing campaigns across online and offline channels. • Manage marketing calendars and ensure campaigns are delivered according to timelines and objectives. • Coordinate with internal stakeholders, creative teams, vendors and external agencies. • Monitor campaign performance and prepare reports based on relevant KPIs and insights. • Identify opportunities to improve campaign effectiveness and execution. Events & Brand Activations • Plan and execute consumer-facing events, roadshows, product sampling activities, workshops and brand activations. • Manage end-to-end event coordination, including concept development, logistics, vendor management and on-site execution. • Coordinate with external partners, communities and relevant stakeholders to drive engagement. • Evaluate event outcomes and identify improvements for future activations. Creative & Digital Marketing Support • Coordinate the development of marketing materials such as promotional visuals, online banners and e-commerce assets. • Prepare creative briefs and liaise with creative agencies or internal teams. • Review marketing materials to ensure accuracy, consistency and alignment with brand guidelines. • Support digital marketing activities as part of broader integrated campaigns. Customer & Community Engagement • Monitor customer feedback and enquiries across relevant communication channels. • Coordinate with external agencies and internal teams to ensure timely and professional responses. • Identify recurring customer feedback and work with relevant stakeholders to improve customer experience. Packaging & Product Support • Assist with packaging updates and product-related marketing materials. • Coordinate with relevant teams to ensure product information and labelling are accurate and meet applicable requirements. • Maintain proper documentation and records relating to marketing and product updates. Requirements • Diploma or Degree in Marketing, Communications, Business or a related discipline. • 2–5 years of relevant marketing experience , preferably with exposure to consumer marketing, FMCG, retail, events or brand activation. • Experience in offline/traditional marketing, roadshows, events or campaigns will be advantageous. • Strong project coordination and stakeholder management skills. • Highly organised with good attention to detail. • Proactive, hands-on and comfortable managing multiple projects simultaneously. • Good communication and interpersonal skills. • Candidates with relevant experience in integrated marketing are welcome to apply. Interested candidates, please email your CV to ashley.loo@recruitexpress.com.sg! We regret to inform that only shortlisted candidates will be notified. Ashley Loo Yan Ni | R2095115 | EA License Number: 99C4599 Recruit Express Pte Ltd Company Reg. No.199601303W