Bank Marketing & Communications #ESY

What You’ll Create You will help shape experiences from the first idea through to how they come alive. That could mean: • Creating original concepts for events, activations and client experiences. • Finding the story or creative idea that holds an experience together. • Designing moments that audiences remember and want to share. • Thinking beyond the physical event to how an idea travels through video, social and digital content. • Creating social-native ideas rather than simply turning event footage into social posts. • Developing video concepts, storylines, scripts and creative treatments. • Working with designers, videographers, agencies, production teams and partners to bring ideas to life. • Spotting emerging formats, creators, technologies and cultural trends that could inspire what we do next. • Taking inspiration from the best experiences anywhere, not just within financial services. How You Think You are probably someone who has a notes app full of ideas. You notice interesting experiences, campaigns, videos and social content and instinctively think about why they worked. You understand that creativity isn’t about making something different for the sake of being different. The best ideas connect the audience, the story and the objective. And you can move between thinking and doing. You can come up with the idea, articulate it clearly, build the story, brief the right people and stay close enough to the work to make sure the final experience lives up to the original thought. What We’re Looking For Your experience could come from experiential, creative, content, social, entertainment, hospitality, events, production or an in-house brand team. We’re less interested in where you’ve worked than in what you’ve actually created. You should be able to demonstrate: • Strong creative ideation and storytelling. • A genuine love of events and experiences. • An instinct for what makes content engaging and shareable. • Understanding of social-native content and how different platforms behave. • Experience developing video and visual storytelling. • The ability to turn a loose brief into a compelling creative concept. • Strong visual judgement and attention to the details that shape an experience. • The confidence to sell an idea and bring others along with it. • The practical ability to turn creative thinking into something that can actually be delivered. • Curiosity, energy and a constant appetite for discovering what’s next. • Regional or multi-market experience across Asia would be valuable. Interested candidates, please email your resume to annasee@recruitexpress.com.sg Anna See Sing Yee CEI Reg R25157535 Recruit Express Pte Ltd EA License No: 99C4599 We regret that only shortlisted candidates will be contacted