Trade Marketing Executive (FMCG)| Regional Markets

Job Responsibilities • Develop and execute trade marketing initiatives and channel strategies to strengthen brand presence and drive sales across key accounts and distribution channels. • Execute trade and category strategies in alignment with overall brand positioning, category development plans and business objectives. • Work closely with Sales, Brand Marketing, Supply Chain and Finance to ensure effective execution of trade marketing activities. • Plan, coordinate and execute in-store promotions, trade campaigns and activation programmes across key accounts. • Evaluate the effectiveness of trade and in-store promotions against sales and business objectives and recommend improvements where required. • Monitor competitor activities, including promotional mechanics, pricing and in-store execution, and prepare regular competitive activity reports. • Coordinate promotional timelines, pack and price changes, and new product launches with Marketing and Sales teams. • Support new product launches, including distribution tracking, planogram execution, in-store sampling and secondary displays. • Coordinate the development, deployment and implementation of Point-of-Sale Materials (POSM) across relevant channels. • Track execution across accounts and channels to ensure trade marketing initiatives are implemented according to plan. • Perform other duties and projects as assigned. Requirements • Diploma or Degree in Marketing, Business or a related discipline, or equivalent practical experience. • At least 3 years of relevant experience within the FMCG industry, preferably across trade marketing, category management, channel development or FMCG sales. • Good understanding of trade promotions, key accounts, channel strategies and in-store execution. • Experience supporting product launches, promotional campaigns, POSM and retail activations will be advantageous. • Strong analytical skills with the ability to evaluate promotional and market performance. • Good presentation, communication and stakeholder-management skills. • Proficient in Microsoft Excel, PowerPoint and Word. • Experience in category management, space management and/or planogram execution will be advantageous. • Graphic design capabilities will be an added advantage. • Self-motivated, detail-oriented and able to work effectively across multiple internal and external stakeholders. Interested candidates may apply with an updated CV. Ryan Leo Recruitment Consultant | Revup Proservices EA Personnel No.: R24126349 EA Licence No.: 24C2366