Senior Sales Manager | Retail/Supermarkets| FMCG Consumer Foods | WEST

Summary of role: The Head of Retail Sales is responsible for leading and driving the company’s retail sales business, with accountability for achieving revenue, profitability and market growth objectives. The role develops and executes commercial strategies, manages key customer relationships, identifies new business opportunities and leads the Retail Sales team to deliver sustainable business results. The role works closely with Marketing, Finance, Supply Chain, Operations and other functions to ensure effective execution of commercial plans and alignment with the company’s overall business objectives. Duties & Responsibilities: 1. Sales & Commercial Strategy · Develop and execute the Retail Sales strategy and annual business plans in line with the company’s overall objectives. · Identify market trends, growth opportunities and competitive developments to drive sustainable revenue and market share growth. · Develop appropriate channel, customer, pricing and promotional strategies to maximize sales and profitability. 2. Revenue & Profitability Management · Take accountability for retail sales revenue, volume, gross margin and profitability performance. · Develop and manage the sales budget, trade investments and promotional spending to achieve business objectives. · Monitor sales performance and key commercial metrics, identify gaps and implement corrective actions. 3. Key Account & Business Development · Build and maintain strong relationships with key retail customers, including major retailers and supermarket chains. · Lead customer negotiations, commercial discussions and joint business planning to strengthen customer partnerships and business performance. · Identify and develop new business opportunities to expand the customer base and market penetration. 4. Sales Planning & Forecasting · Lead sales forecasting and planning based on market trends, customer plans, historical performance and business requirements. · Work closely with Supply Chain and Operations to ensure product availability and effective inventory planning. · Proactively manage potential supply and demand challenges that may impact sales performance. 5. Team Leadership & Development · Lead, coach and develop the Retail Sales team to achieve business and individual performance objectives. · Set clear goals and expectations, monitor performance and providecoaching and development opportunities. · Build a high-performing, collaborative team and develop the capabilities required for long-term business and team member success. 6. Cross-functional Collaboration · Partner with Marketing on product positioning, portfolio development, pricing, promotions and new product initiatives. · Collaborate with Finance, Supply Chain, Operations, QA and other functions to ensure effective execution of commercial plans. · Provide commercial insights and recommendations to senior management to support business decisions. 7. Market & Customer Insights · Maintain strong knowledge of the FMCG and food retail industry, customer landscape, competitor activities and market developments. · Translate customer and market insights into actionable strategies and opportunities for business growth. 8. Leadership, Values & Representation · Represent organisation professionally in dealings with customers, vendors and business partners. · Conduct business in accordance with company policies, values and standards. · Promote a culture of inclusiveness, teamwork, accountability and cooperation Job Requirements · Degree or Diploma inBusiness, Sales, Marketing or a related discipline, with 8–10 years of relevant sales experience , preferably in FMCG, food or retail. · Proven track record in retail sales, key account management and business development , with experiencemanaging major retailers or supermarket chains. · Strong commercial acumen , with experience in sales strategy, pricing, customer negotiations, trade promotions and budget management. · Demonstrated experience in leading, coaching and developing high-performing sales teams . · Strong analytical, negotiation, communication and stakeholder management skills, with the ability to translate market and customer insights into business opportunities. · Results-oriented with strong ownership, business judgement and the ability to collaborate effectively across functions and influence senior stakeholders. We regret that only shortlisted candidates will be contacted. Harold Express (MOM License: 26C3534) Chai Timolty EA Reg: R1331005