Associate Performance Marketing Specialist

Looking to take your digital career to a whole new level? Then this role is for you! First Page is a certified “GREAT PLACE TO WORK” and is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences by implementing game-changing digital strategies. As APAC’s highest-rated digital agency, First Page has seen insane growth and won numerous awards over the past 3 years. The Role: The Associate Performance Marketing Specialist is an execution-focused role for someone early in their paid media career and ready to grow fast. You'll work closely with your Specialist lead to support campaign setup, day-to-day optimisation, and performance reporting across Google Ads and Meta — building the technical foundation and analytical habits that define great performance marketers. This is a high-learning, high-accountability role. You won't be thrown in the deep end alone — but you will be expected to take ownership of your tasks, show up with curiosity, and develop toward independent execution within your first year. The ideal candidate is detail-oriented, process-disciplined, and genuinely excited by data and digital advertising. As a remote hire, you're someone who can manage your time well, communicate proactively, and stay self-directed without needing someone beside you. What You’ll Do: 1. Campaign Execution (Supported) • Assist in setting up and launching paid campaigns across Google Ads and Meta under specialist guidance. • Maintain accurate campaign naming conventions, budget tagging, and documentation. • Support pixel verification, event tracking checks, and pre-launch QA. • Flag discrepancies or setup issues before campaigns go live. 2. Optimisation Support • Monitor assigned campaigns daily and surface performance anomalies to your lead. • Assist in basic bid adjustments, budget pacing checks, and audience refreshes. • Support A/B test setup and help log results for review. • Begin developing your own hypotheses on what's driving performance shifts. 3. Reporting & Insights • Pull weekly performance data and assist in populating client-facing reports. • Maintain Looker Studio dashboards with accurate and up-to-date metrics. • Summarise key performance movements with clear, plain-language commentary. • Develop comfort translating numbers into meaningful observations over time. 4. Learning & Development • Actively build channel knowledge across Google Ads and Meta ad platforms. • Complete platform certifications (Google Ads, Meta Blueprint) within your first 6 months. • Engage in team reviews, case discussions, and internal training sessions. • Take initiative in asking questions and documenting learnings for your own growth. Requirements: • 1–2 years of experience in digital marketing, paid media, or a related field (agency exposure is a plus but not required). • Foundational understanding of Google Ads and/or Meta Ads Manager. • Comfortable working with performance data — you don't need to be an analyst, but you need to be curious about numbers. • Strong attention to detail and a habit of double-checking your work before submitting. • Reliable home setup with a stable internet connection and a distraction-managed environment. • Proactive communicator — you update your lead before they have to ask. • Based in Singapore and available during core SGT working hours. • Google Ads or Meta Blueprint certification is a plus; willingness to pursue it is a must. Success in this Role Means: • Completing assigned tasks accurately and on time, every time. • Asking the right questions early rather than making assumptions. • Showing visible improvement in platform knowledge and execution quality quarter on quarter. • Becoming the kind of teammate your Specialist lead can rely on without having to check twice.