Digital Marketing Specialist

Looking to take your digital marketing career to a whole new level? Then this role is for you! First Page is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences by implementing game-changing digital strategies. As APAC’s highest-rated digital agency, First Page has seen insane growth and won numerous awards over the past 3 years. The Opportunity: Be the Engine for Client Growth We are currently undertaking a major strategic evolution: shifting from a defensive strategy of minimizing client loss to an offensive strategy of “Net Zero Churn.” Search itself is evolving just as fast. Clients no longer just want to rank on Google, they want to be the answer that shows up in AI Overviews, ChatGPT, Claude and Google’s AI-driven results. We're looking for a Strategic SEO Account Manager who can own that full spectrum: classic SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). This is not just a passive reporting role. You will be the commercial owner of your portfolio, responsible for achieving a Net Revenue Retention (NRR) rate of >100%. You will transform our Account Management function from a service centre into a proactive profit centre, acting as a business consultant who connects search visibility across traditional and AI-driven channels directly to our clients’ bottom line. Key Responsibilities 1. Commercial Ownership & NRR Growth • Own the Portfolio P&L: You are responsible for the financial health of your client base. Your primary KPI is achieving 100%+ Net Revenue Retention (NRR) by balancing retention (Gross Revenue Retention) with aggressive expansion revenue. • Proactive Expansion: Systematically identify upsell and cross-sell opportunities. You will use data signals (e.g., high traffic/low conversion, strong SEO rankings but low AI-answer visibility) to pitch solutions like AEO/GEO or unexpected growth in one channel to diversify into others (e.g., SEO to Paid Social, or SEO to GEO). • Productised Selling: Leverage our service tiers and add-on modules, including our AEO and GEO packages, to reduce sales friction and constantly upgrade client engagements. • 2. Search & AI Visibility Strategy • SEO Foundations: Own technical, on-page and off-page SEO strategy for your portfolio, site health, content strategy, keyword targeting, and authority building. • Answer Engine Optimization (AEO): Structure and optimise client content so it is surfaced directly in AI Overviews, featured snippets, People Also Ask, and voice search results. Winning the answer, not just the click. • Generative Engine Optimization (GEO): Improve how clients are represented, cited and recommended inside generative engines such as ChatGPT, Claude, Gemini and Copilot. Through structured data, entity and brand authority building, and third-party citation strategy. • New Metrics, New Story: Track and report on emerging visibility metrics, such as share of voice in AI answers, citation frequency, and brand mention sentiment, alongside traditional rankings and organic traffic. • Cross-Functional Coordination: Brief and align internal SEO, content and technical teams so that SEO, AEO and GEO workstreams move as one integrated strategy rather than three separate services. 3. Strategic Consultancy & ROI Communication • C-Level Business Partnership: Move beyond day-to-day execution updates. You must understand your client’s business model, revenue targets, and competitive landscape. • High-Value QBRs: Lead Quarterly Business Reviews that function as strategic workshops, not just past-performance reports. You will set future goals and align the roadmap across SEO, AEO and GEO with the client’s 12-month business objectives. • Translate Metrics to Money: You will stop reporting on “clicks” and start reporting on business impact. You must be able to calculate and articulate ROI, Return on Ad Spend (ROAS), and Customer Lifetime Value (CLV) to CFOs and CEOs. Including the commercial case for investing in AI-driven visibility. • 4. Client Health & Retention • Early Warning System: Monitor leading indicators of churn (e.g., declining engagement, change in stakeholders, drops in AI-answer visibility) and intervene proactively before a cancellation request is made. • Account Value Vision: Create and maintain a 12–24 month “Value Vision” roadmap for every key account ensuring the client always sees the next step in our partnership. What We Need from You Experience & Skills • 3+ Years in Digital Agency or SaaS Customer Success: proven experience managing high-value portfolios. Experience with NRR/Net Retention targets is a massive plus. • Search Expertise: solid grounding in traditional SEO, plus genuine curiosity about or hands-on exposure to AEO and GEO, structured data/schema markup, entity-based SEO, and how generative engines source and cite content. • Consultative Sales DNA: You are comfortable negotiating contracts, discussing budgets, and “asking for the sale” when you know it will help the client succeed. • Financial Literacy: You understand how businesses make money. You can calculate margin, ROI, and CAC/LTV ratios and explain them simply. • Data-Driven Storytelling: You don’t just export PDF reports. You analyse data from GA4, SEMrush, and CRM to find the “insight” and the “opportunity” hidden in the numbers. • Comfortable Working With LLMs : Hands-on experience using AI/LLM tools (e.g., ChatGPT, Claude, Gemini) in your day-to-day workflow is a strong plus, whether for research, content drafting, data analysis, or client reporting. At minimum, you’re genuinely open to adopting LLM-assisted workflows as part of the role. Mindset • Offensive, Not Defensive: You don’t wait for a client to complain to fix a problem. You actively seek ways to improve their business. • Forward-Looking: You track how search is changing and get genuinely excited about helping clients wi…