Digital Marketing Specialist (PPC)

Looking to take your digital career to a whole new level? Then this role is for you! First Page is a certified “GREAT PLACE TO WORK” and is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences by implementing game-changing digital strategies. As APAC’s highest-rated digital agency, First Page has seen insane growth and won numerous awards over the past 3 years. Overview We are seeking a highly motivated and results-driven Account Manager, PPC Campaigns to join our team. This pivotal role will be responsible for the end-to-end management of client relationships and the strategic oversight of paid advertising campaigns across diverse client segments, ranging from Small-to-Medium Businesses (SMB) to large Enterprise accounts. The ideal candidate will possess deep expertise in Google Ads and Meta Ads platforms, a strong commercial acumen, and a proven ability to drive long-term client success and growth. Key Responsibilities 1. Client Management & Communication • Serve as the primary point of contact and trusted advisor for a dedicated roster of clients. • Conduct regular client meetings (weekly/monthly) to present performance results, strategic recommendations , and industry insights. • Proactively identify and communicate opportunities for campaign optimization, budget expansion, and new channel adoption. • Develop and maintain long-term client relationships , focusing on retention and maximizing client lifetime value. • Ensure effective communication between the client and the internal execution/specialist teams. 2. Long-Term Strategy & Growth • Lead the development of multi-quarter and annual paid media strategies aligned with clients' overarching business objectives. • Provide strategic direction and high-level input on bidding strategies, budget allocation, and channel mix, ensuring alignment with client KPIs (e.g., ROI, CPA, ROAS). • Collaborate with internal teams (e.g., Execution Specialists, SEO, Creative, Analytics) to ensure an integrated, holistic digital marketing approach. • Stay ahead of industry trends, platform updates, and competitor activities to ensure our strategies remain cutting-edge. • Actively participate in business development, including providing input on proposals and strategy for potential new Enterprise clients. 3. Reporting & Analysis • Own all aspects of performance reporting, utilizing analytics tools (e.g., Google Analytics, CRM data) to provide insightful, data-driven analysis. • Translate complex campaign data into clear, actionable recommendations for clients. • Forecast campaign performance and track progress against key performance indicators (KPIs). Qualifications • Minimum 3-5 years of experience in an Account Management or Strategic PPC role, managing significant budgets. • Deep understanding of core campaign principles, architecture, and reporting within Google Ads and Meta Ads platforms. • Proven experience managing both SMB and Enterprise client accounts, showcasing an understanding of varying client needs and complexities. • Strong analytical skills with the ability to interpret data, identify trends, and translate results into actionable strategies. • Exceptional communication, presentation, and relationship-building skills. • Proficiency with relevant tools such as Google Analytics, Microsoft Excel/Google Sheets, and data visualization software. Preferred (But Not Required) • Formal certifications in Google Ads and Meta Ads platforms. • Experience with other major PPC channels (e.g., LinkedIn Ads, TikTok Ads, Amazon Ads, Programmatic campaigns). • Familiarity with marketing automation platforms and CRMs (e.g., Salesforce, HubSpot).