Digital Marketing Executive

As a Digital Marketing Executive, you will lead the strategic planning and execution of integrated marketing campaigns to generate leads and increase sales. You will manage the paid channels (Google Ads, Meta, YouTube) and social media, coordinating marketing activities to ensure consistent branding and messaging aligned with company goals. Job Responsibilities: • Develop and execute digital marketing campaigns across various channels, including paid channels (Google Ads, GDN, Meta, YouTube), display advertising, online advertising, content marketing, and email marketing • Develop and implement effective search engine optimization (SEO) strategies to improve organic search rankings and enhance brand visibility online • Collaborate with Key Opinion Leaders (KOLs) on various marketing campaigns, events, and social media initiatives to drive engagement and credibility • Content planning and copywriting for social media platforms such as Meta, IG, TikTok, and XiaoHongShu. Skills and Qualifications: • Education: Bachelor's Degree in Marketing, Business, Communications, or a related field. • Strong working experience in Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics. • Strong understanding of multi-channel marketing strategies. • Creative thinker with a strong sense of brand development. • Analytical mindset with proficiency in marketing analytics tools. • Experience in project management with a proven ability to meet deadlines. • Excellent communication, presentation, and interpersonal skills. We regret only shortlisted candidates will be notified.