Group Marketing

Job Description The role is part of UOB Group Wholesale Banking (GWB) andGlobal Markets (GM). He/She is part of the Team within GWMM responsible forBusiness Communications & Client Engagement, Segment Marketing, andStrategic Projects. He/she is also required to work closely with ourstakeholders, partners, agencies and regional offices to achieve ourcommunication and marketing objectives to support the business regionally. • Implement business communications strategy that includes client engagement, media outreach, digital and social media. • Work with stakeholders to ensure messaging for business communications is consistent in promoting GWB’s positioning and proposition and resonates both internally with stakeholders and externally with public perceptions. • Develop content for client engagement, including preparation of speeches and pitchbooks for business stakeholders • Collaborate with team, business units and event agency on event management, provide advisory and curation as part of client engagement for GWB events, including pre/post-event documentation, event surveys and reporting. • Develop content for digital, social media marketing and campaigns, including video production. • Manage internal and external digital assets, including GWB’s public website and Intranet pages. • Prepare communication materials for media releases, media interviews and media queries. • Provide industry insights, research on market outlook and trends, evaluate competitor activities, marketing and digital content. • Deploy successful marketing initiatives and own implementation from ideation and conceptualization to execution • Report on communications strategy performance Job Requirements • Degree in Communications / Journalism / Marketing with at least 8-10 years of relevant business communications experience in Banking or Finance Industry • Excellent Writing & Communication Skills • Experience in content writing for all media platforms • Proven Social Media and Networking Expertise • Strong Conceptualisation and Analytical Skills • Strong Project, Events Management & Implementation Skills • Strong Managerial Skills and ability to work in large and multi-team dynamics • Solid knowledge of various marketing disciplines of communication, online marketing, media releases and interviews