Marketing Executive/Senior Marketing Executive

We are looking for a driven and proactive Marketing Executive/Senior Marketing Executive to join VINCAR Group’s Marketing team. As a multi-brand authorized automotive distributor, VINCAR manages a diverse portfolio of automotive brands. This role will be assigned to one of our brands and will take ownership of its marketing activities and campaigns. This is a 360° integrated marketing role covering the end-to-end planning and execution of brand and marketing initiatives across digital, social media, content, media, partnerships, events and activations. The successful candidate should be comfortable managing multiple priorities, coordinating across different stakeholders, and driving campaigns from planning through to execution and review. Key Responsibilities Campaign & Brand Management • Take ownership of assigned marketing campaigns and projects from planning through to execution and post-campaign review. • Develop campaign concepts, marketing plans and promotional initiatives aligned with brand and business objectives. • Coordinate campaign timelines, deliverables, budgets and stakeholders to ensure projects are delivered effectively and on schedule. • Support the development and execution of annual and tactical marketing plans. Social Media & Content Planning • Plan social media and content calendars across relevant platforms. • Develop campaign messaging, content angles and communication plans based on brand objectives and target audiences. • Write, edit and proofread marketing copy for social media, digital advertisements, CRM communications, websites and other marketing materials. • Monitor social media trends, competitor activity and audience behaviour to identify relevant content and campaign opportunities. Creative Development • Develop clear and comprehensive creative briefs for the in-house creative and content production teams. • Work closely with designers, content creators and other creative resources to develop campaign assets. • Review creative concepts, artwork, videos and marketing copy to ensure alignment with campaign objectives, brand guidelines and target audiences. • Manage feedback and revisions to ensure creative deliverables are completed within campaign timelines. Media & Digital Marketing • Work closely with media agencies and internal stakeholders on campaign media planning and execution. • Review media recommendations, campaign targeting, placements and budgets to ensure alignment with marketing objectives. • Monitor digital campaign performance and work with media owners or agency partners to optimise campaigns where required. • Review campaign results and identify key learnings and recommendations for future activities. Events, Activations &Partnerships • Plan and execute brand events, launches, customer engagement activities and other marketing activations. • Identify and manage relevant brand partnerships, sponsorships and collaborations. • Work with external partners to develop initiatives that strengthen brand awareness, engagement and positioning. Requirements • Diploma or Degree in Marketing, Business, Communications or a related discipline. Fresh graduates are welcome to apply. • Candidates with 1 – 4 years of relevant marketing experience and a proven track record of project ownership may be considered for the Senior Marketing Executive position. • Experience or exposure to integrated marketing campaigns, social media, digital marketing, events or brand management would be advantageous. • Strong communication, organizational and project management skills, with the ability to manage multiple priorities and work independently. • A valid Singapore Class 3 or Class 3A driving license would be preferred. • Resourceful, adaptable and comfortable working in a fast-paced environment.