Performance Marketing Specialist

Job summary The Performance Marketing Specialist plans,executes and optimises digital campaigns to generate leads, increaseconversions and support business growth. Key responsibilities · Plan and execute digital campaigns across paid advertising, social media, email and search. · Identify new channels, partnerships and opportunities for growth. · Conduct A/B testing on advertisements, landing pages and offers to improve conversion rates. · Monitor campaign budgets and key metrics such as leads, cost per acquisition and return on ad spend. · Prepare weekly and monthly performance reports with recommendations. · Work closely with the Sales team to align campaigns with sales targets. Requirements · Degree or Diploma in Marketing, Business or a related field. · 1 to 3 years of experience in digital or performance marketing. · Hands-on experience with Meta Ads, Google Ads and Google Analytics. · Strong analytical skills and proficiency in spreadsheets. · Results-oriented, with a willingness to test and learn.