Associate Director of Sales - Pre-opening Regent Kuala Lumpur

YOUR DAY TO DAY Sales Strategy & Commercial Leadership • Develop and execute a comprehensive sales strategy aligned with hotel business objectives and Regent brand positioning • Identify and grow key market segments including luxury leisure, corporate, MICE, diplomatic, entertainment, and high-net-worth clientele • Drive total hotel revenue performance across rooms, residences, events, wellness, and F&B experiences • Monitor market trends, competitor activity, and emerging opportunities to maintain strong market positioning Business Development & Relationship Management • Establish and maintain strong relationships with luxury travel advisors, corporate accounts, entertainment partners, embassies, and key industry stakeholders • Represent the hotel at trade shows, networking events, luxury travel forums, and client engagements • Develop strategic partnerships that enhance visibility, revenue, and brand prestige • Drive account acquisition, retention, and market penetration strategies Luxury Leisure & High-End Market Positioning • Position the property within luxury travel networks and premium consortia channels • Develop tailored experiences and packages targeting affluent travelers and VIP clientele • Collaborate with global sales teams and luxury travel partners to drive international business • Support bespoke and personalized sales approaches aligned with Regent’s luxury philosophy MICE, Events & Group Sales • Drive group, meetings, incentive, and social event business aligned with the hotel’s positioning • Work closely with Events and Operations teams to ensure seamless execution and client satisfaction • Identify high-value opportunities for weddings, luxury celebrations, and executive retreats • Ensure commercial success while maintaining brand exclusivity and service standards Revenue & Performance Management • Collaborate with Revenue Management to optimize ADR, occupancy, and total hotel profitability • Ensure proactive management of pace, forecasting, and business mix strategies • Monitor sales production, conversion rates, and account performance • Prepare and present regular sales reports, forecasts, and commercial insights Brand Representation & Marketing Collaboration • Work closely with Sales & Marketing teams to ensure consistent luxury brand positioning • Support PR campaigns, partnerships, media engagements, and promotional activations • Contribute to storytelling and experiential positioning of the hotel • Ensure sales messaging reflects Regent’s understated luxury and experiential philosophy Leadership & Talent Development • Lead, mentor, and develop the Sales team to achieve high performance and commercial excellence • Foster a culture of accountability, relationship-driven selling, and collaboration • Support succession planning, coaching, and career development within the department • Ensure strong engagement and alignment with hotel objectives Financial & Budget Management • Assist in developing and managing departmental budgets and sales expenses • Drive revenue growth while ensuring efficient resource allocation • Evaluate ROI of sales initiatives, travel, and partnership investments • Ensure achievement of revenue targets and profitability objectives 9. Stakeholder & Owner Relations • Maintain strong communication with ownership, corporate teams, and regional commercial leadership • Support owner presentations, business reviews, and strategic planning discussions • Collaborate with Operations teams to align commercial strategies with service delivery Compliance & Standards • Ensure adherence to IHG commercial standards, reporting systems, and brand guidelines • Maintain compliance with contracting procedures and ethical sales practices • Ensure accuracy and confidentiality in client and commercial data handling Key Skills & Competencies • Must have luxury hospitality sales leadership experience • Exceptional relationship-building and networking capability • Strategic commercial and revenue-driven mindset • Strong negotiation, presentation, and communication skills • Deep understanding of luxury guest expectations and travel trends • Leadership capability with strong team development focus Qualifications & Experience • Bachelor’s degree in Hospitality , Business Administration, Marketing, or related field • 10–15 years of progressive sales experience within luxury hotels or resorts • Minimum 3–5 years in a senior sales leadership role • International luxury hospitality exposure Preferred Experience • Pre-opening luxury hotel experience • Strong network within luxury travel, corporate, and MICE segments • Experience with global luxury consortia and premium travel partnerships • Multi-market or regional sales exposure advantageous Regent Brand Lens • Sales should reflect refined relationship-building, not transactional selling • Position Regent as a destination of understated luxury and curated experiences • Focus on attracting high-value, experience-driven, and globally connected clientele • Ensure commercial success while preserving brand prestige, exclusivity, and service integrity • Every partnership and account should strengthen Regent’s reputation as a leader in luxury hospitality