Marketing and Communications Manager - Regent Kuala Lumpur (Pre-opening)

YOUR DAY TO DAY • Media strategy: Responsible for further developing, implementing, and fine-tuning the organization’s media strategy. Building media relations; identifying media opportunities; anticipating challenges and coordinating responses. • Influencers & KOLs: To have a list of relevant luxury influencers & KOLs that can be activated for hotel stays and special event opportunities. • Maintains a comprehensive list of international and local media contacts. • Crisis Management: To work closely with Director of Marketing & Communications to develop media plans to tackle any crises that may occur. • Public Relations Events: Organize media launches and PR events that generate strong media interest and create meaningful opportunities for positive coverage. • Supports Director of Marketing to manage external vendors and media agencies; work with agency partners to identify strategic media buys for the hotel. • Liaises with IHG Brand Team’s PR leadership to ensure media placement for hotel supports the overall hotel marketing strategy. • Acts as a consulting resource for property marketing and ensures all photography adheres to brand voice. • Internal Communications: To support the internal communications requirements of the Marketing team. • Social media. Working with the Digital Marketing Manager to support the hotel’s growing social media requirements by supplying content and dovetailing with traditional media activity. • Perform any other duties that may be assigned by the management from time to time. GUEST EXPERIENCE • Shape positive media coverage and public perception that builds guest confidence and anticipation before they arrive • Ensure PR events, media visits, and influencer stay reflect the same care and poise guests experience throughout their journey • Support crisis communications with speed and discretion, protecting the guest experience when issues arise • Work with the Digital Marketing Manager to ensure media and social storytelling stay consistent with the guest journey RESPONSIBLE BUSINESS • Uphold ethical, transparent media relations practices, including honest disclosure in influencer and media partnerships • Ensure crisis communications protocols comply with legal, regulatory, and IHG brand requirements • Manage media and PR budgets responsibly, tracking spends and value against agreed outcomes • Protect the hotel's reputation and licence to operate through responsible, accurate public communications ACCOUNTABILITIES • Growth and quality of the hotel's media coverage, reputation, and share of voice • A maintained, active network of relevant media, influencer, and KOL relationships • Timely, effective crisis communication response when issues arise • Successful delivery of PR events, media launches, and press opportunities that support hotel visibility WHAT WE NEED FROM YOU • To thrive in this role and bring poise and precision to the guest journey, you'll need: • Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field • Minimum 3–5 years' experience in public relations, media relations, or communications, ideally in hospitality or luxury lifestyle • An existing network of media, press, and luxury influencer/KOL contacts • Proven crisis communications experience, with the ability to respond quickly and professionally under pressure • Strong written and verbal communication skills in English, with the ability to craft compelling press materials • Confident representing the hotel with media, partners, and external stakeholders