Senior Research Analyst, Primary Research/Survey

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: • Trusted information that shapes the industry and informs investment • Intelligence and advice that guides and influences strategy • Advertising that grows reputation and establishes thought leadership • Custom content that engages and prompts action • Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn. For more information, visit informatechtarget.com and follow us on LinkedIn Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a leading technology research and advisory group. With deep expertise in technology markets, grounded in insightful conversations with industry leaders and supported by hundreds of thousands of data points, Omdia's strategic market intelligence is our clients' competitive advantage. From R&D to ROI, we identify the most promising opportunities to drive the industry forward. Our more than 300 analysts and consultants cover more than 200 technology markets across 25 global research locations, delivering deep, actionable insight across sectors like AI, cybersecurity, channel, semiconductors, telecoms, consumer tech, and more. Whether advising on product strategy, market entry, or competitive positioning, Omdia helps tech leaders make decisions that matter. This role is based in our Menara Skymind office. The Role We are seeking a highly skilled and experienced Senior Research Analyst, Primary Research & Customer Insights. As a member of a team of research analysts focused on generating market and industry insights from demand-side methodologies, this role is responsible for the effective scoping and execution of primary research projects across various sectors of industry coverage and the creation of insights through quantitative analysis techniques. Key responsibilities: • Lead high-quality primary research projects that create market-based perspectives for syndicated research services, ensuring strategic alignment with project objectives. • Direct and manage on-time delivery of complex primary research projects that serve as essential components of consulting engagements. • Lead collaboration with analysts, clients, and research partners to design and validate sophisticated survey instruments that produce high-value metrics and actionable insights, providing expert guidance on methodology. • Oversee and optimize the successful fielding of survey projects that meet required quotas while managing relationships with stakeholders and troubleshooting complex sampling challenges. • Drive and implement innovative methodologies that further our analytic techniques for generating insights from primary research. • Lead and champion the creation of new research panel communities that feed research services designed to deliver a pulse on the requirements of key industry sectors. • Build and maintain strategic relationships with research partners, panel providers, and internal clients to ensure research objectives and expectations are met. • Mentor and develop junior research analysts, providing guidance on research design, analytical techniques, project management, and professional development. • Lead/contribute to knowledge-sharing initiatives within the research team, including training sessions, methodology workshops, and documentation of best practices to elevate overall team capabilities. • Author and oversee the creation of research reports based on primary research findings, ensuring analytical validity and compelling narrative. • 10+ years of experience in research, data analysis, or related roles. • Proven ability to manage complex projects, prioritize tasks, and meet tight deadlines. • Strong organizational skills, with the ability to manage multiple priorities and deadlines. • Advanced proficiency in research methodologies, data acquisition, and operational workflows. • Strong quantitative analysis expertise. Strong analytical skills to manage and interpret large datasets, ensuring accuracy and actionable insights. • Strong secondary research skills/ability to discover and aggregate disparate information into useful actions. • Experience with analytical tools and platforms such as Qualtrics, SPSS, Excel, etc. • Technology market experience is useful • Excellent communication and leadership skills to present findings and guide junior team members. • Commitment to innovation and staying at the forefront of industry trends and best practices. • Experience in using data tools such as Python, SQL, Excel, or other relevant platforms for data collection, processing, analysis, an…