Senior Lifecycle Marketing Manager

David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product. Position: Senior Lifecycle Marketing Manager Location: Europe/ASIA, Remote Employment type: B2B engagement preferred Remuneration: Competitive total package + bonus . DUTIES AND RESPONSIBILITIES: • Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequency • Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys • Drive first-purchase conversion and repeat monetization through targeted CRM initiatives • Own onboarding, retention, churn prevention, reactivation and LTV initiatives • Design and run CRM experiments to identify and scale the highest-value opportunities • Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization • Measure CRM impact through clear attribution, incrementality and before-and-after performance analysis • Work cross-functionally to develop and implement CRM initiatives and experiments • Identify opportunities to improve CRM contribution to overall business revenue • Build momentum and solve problems independently in an environment without a finished playbook • Contribute to the development and improvement of the CRM function • Use AI tools where relevant for analysis, segmentation, personalization, experimentation and content development • Lead or coach CRM specialists where applicable. REQUIREMENTS: • Proven track record of personally driving significant commercial impact through CRM • Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe and measurable final result • Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency or another recurring-purchase model • Hands-on experience building customer segments, triggers, campaigns, experiments and automated lifecycle journeys • Proven ownership of both first-purchase conversion and repeat monetization • Strong understanding of revenue, conversion, retention and LTV • Strong understanding of CRM attribution and incrementality • Experience working with data to identify opportunities and make commercial decisions • Strong experimentation and problem-solving mindset • Ability to distinguish personal contribution from wider team results • Comfortable working independently without a finished playbook • Ability to work cross-functionally and create momentum without waiting for perfect information • Experience in iGaming, free-to-play gaming or other repeat-purchase models is an advantage • Experience leading or coaching CRM specialists is an advantage • Experience using AI for CRM analysis, segmentation, personalization, experimentation or content development is an advantage • English C1-C2 • Fully comfortable working with uncensored AI models and adult-oriented content. BENEFITS: • Competitive salary package • Additional performance-based bonus • B2B contract preferred • Opportunity to take significant ownership of CRM growth and monetization • Direct reporting line to the Co-founder & CMO • International, high-growth AI environment • And many more!!!