Manager - Marketing & Communications (Wealth Marketing & Events)

If you are looking to excel and make a difference, take a closer look at us… Do you thrive on turning big ideas into viral, high-impact events? We are looking for a dynamic, forward-thinking Event & Segment Marketing Specialist to join the bank. In this role, you’ll be designing the future of experiential marketing whether it’s an exclusive luxury showcase for elite clients or a high-energy community roadshow, you will be the creative brain behind it all. You will own the event lifecycle across three distinct customer worlds, giving you a diverse marketing experience and portfolio: HLB Private Bank: Conceptualize bespoke, ultra-exclusive experiences for high-net-worth individuals—think private art showcases, closed-door economic briefings, and luxury lifestyle partnerships. HLB Priority : Design mid-to-large scale market outlooks and trendy lifestyle appreciation events for the mass affluent segment. Mass Branch : Launch scalable, high-volume educational campaigns, interactive roadshows, and financial literacy activations across our branch network. End-to-End Creative Ownership : Drive the entire event lifecycle—from brainstorming themes, scouting venues, and sourcing trendsetting speakers to directing creative design assets and digital invitations. Cross-Functional Collaboration: Partner with Segment Heads, Product Specialists, and Relationship Managers to ensure events align with commercial targets and that customer follow-ups are seamlessly tracked. Business Impact & ROI Tracking: Lead Generation & Conversion: Design event and partnership journeys specifically structured to capture new-to-bank (NTB) leads and drive assets under management (AUM) growth. Data-Driven Insights: Establish key performance indicators (KPIs) for every initiative. Track and report on event attendance, partnership engagement, cost-per-lead, and eventual revenue conversion. Education/Qualification • Diploma or Bachelor’s degree in Marketing, Communications, Business, or a related creative field. Requirements: • Familiar with modern lifestyle trends, luxury experiences, high net worth affluent segment marketing campaigns and events • Solid background in event strategy, conceptualization, and end-to-end execution (logistics, coordination, and vendor management). • Familiar with best practices and trends in high net worth segment experiences and events. • Excellent stakeholder and partnership management skills. About Hong Leong Bank We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China. We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation. Realise your full potential at Hong Leong Bank by applying now.