B2B Marketing Specialist / Manager

Intellect is a global leader in mental health benefits, trusted by the world’s most forward-thinking employers, insurers, and governments to deliver care that is local, personalised, and effective at scale. Today, we serve over 4 million people across 100+ countries and territories, making mental health support truly accessible across borders and cultures. Our platform powers the mental wellbeing of workforces at Fortune 500 companies like Dell, Bytedance, Visa, Shell, McDonald’s, and hundreds more, enabling them to support their people with the highest standards of clinical quality, cultural relevance, and on-demand accessibility. Driven by our mission to build the world’s most trusted mental health benefits platform, Intellect combines a best-in-class digital platform with a world-leading global provider network to deliver unmatched client outcomes and transformative care experiences. We are backed by top global investors including Tiger Global, Y Combinator, Insignia Ventures Partners, HOF Capital, K3 Ventures, JAFCO, Headline, East Ventures, IHH Healthcare, MS&AD Ventures, and more, alongside an extensive coalition of notable family offices, big tech executives, and leading angel investors. The Role We’re looking for a B2B marketer to build and execute programmes that generate qualified enterprise demand, create pipeline and strengthen Intellect’s presence across priority markets. You’ll own campaigns from idea through execution and follow-up, bringing together events, webinars, partner marketing, email, digital channels and content to reach the right decision-makers and create meaningful commercial opportunities. You’ll also own prospect lifecycle marketing, building CRM journeys that nurture interest and support longer enterprise buying cycles. Working closely with sales, product and content marketing, and local commercial teams, you’ll translate business priorities into focused marketing plans and drive them forward independently. This is an opportunity to help shape how Intellect reaches enterprise buyers, enters new markets and builds a repeatable marketing engine. This is a hands-on individual contributor role. We’re open to hiring at Specialist or Manager level, depending on your experience and demonstrated ability to independently own and deliver this work. Your Responsibilities B2B Campaigns & Demand Generation • Plan and execute integrated campaigns targeting priority industries, enterprise accounts and decision-makers, with clear objectives, timelines and budgets. • Bring together email, events, webinars, partner channels, content distribution and selective paid activity to generate qualified demand and commercial opportunities. • Own campaign delivery, including audience targeting, briefs, landing pages, email sequences and launch coordination, working with product and content marketing and creative support. • Test and improve targeting, channels and conversion journeys based on audience response and commercial results. Events & Partner Marketing • Own the marketing execution of webinars, roundtables, industry conferences and other selected events - from assessing opportunities and shaping the proposition to promotion, delivery and follow-up. • Develop joint marketing programmes with partners, associations and industry communities to extend Intellect’s reach and credibility. • Work with sales to engage relevant prospects before and after events, turning participation into qualified conversations and opportunities. Prospect CRM & Lifecycle Marketing • Build and run prospect nurture programmes across the enterprise buying cycle, including event follow-up, ongoing education and reactivation of dormant leads. • Personally manage audience segmentation, email campaigns and marketing automation workflows, maintaining relevant and coordinated communications. • Align with sales on qualification, lead routing, handover and follow-up so marketing engagement translates into timely commercial action. • Use engagement, conversion data and sales feedback to improve journeys, lead quality and progression. Market Expansion & Presence • Partner with local commercial teams to translate market priorities and buyer insights into practical marketing plans. • Adapt campaigns and channels to local audiences, working with product and content marketing on relevant messaging, customer evidence and assets. • Build visibility among enterprise buyers by distributing thought leadership, customer stories and expert perspectives through relevant channels, partners and communities. Marketing Operations & Performance • Maintain a clear campaign calendar and dependable execution of recurring prospect marketing activity. • Maintain reliable campaign tracking and marketing data, working with sales and the relevant CRM or revenue operations owner on reporting and shared processes. • Assess performance through qualified engagement, sales-accepted opportunities and pipeline contribution, using findings to improve campaigns and budget allocation. • Build reusable templates and workflows, using AI and automation thoughtfully to improve execution speed and quality. • An experienced B2B marketer. You have personally delivered campaigns for business audiences, ideally involving enterprise buyers and considered purchasing decisions. We value demonstrated ownership and results over a particular title or rigid years-of-experience requirement. • An independent, hands-on owner. You can turn a business objective into a practical plan, make sensible trade-offs and carry work through to delivery without needing every step prescribed. • Comfortable across channels. You bring practical experience in integrated campaigns, events or webinars, and email nurture, with the judgement to choose channels that suit the audience and objective. • Confident executing in CRM and marketing tools. You can build segments, launch email journeys, configure straightforward automation and use reporting to improve resul…