Product & Content Marketing Specialist / Manager

Intellect is a global leader in mental health benefits, trusted by the world’s most forward-thinking employers, insurers, and governments to deliver care that is local, personalised, and effective at scale. Today, we serve over 4 million people across 100+ countries and territories, making mental health support truly accessible across borders and cultures. Our platform powers the mental wellbeing of workforces at Fortune 500 companies like Dell, Bytedance, Visa, Shell, McDonald’s, and hundreds more, enabling them to support their people with the highest standards of clinical quality, cultural relevance, and on-demand accessibility. Driven by our mission to build the world’s most trusted mental health benefits platform, Intellect combines a best-in-class digital platform with a world-leading global provider network to deliver unmatched client outcomes and transformative care experiences. We are backed by top global investors including Tiger Global, Y Combinator, Insignia Ventures Partners, HOF Capital, K3 Ventures, JAFCO, Headline, East Ventures, IHH Healthcare, MS&AD Ventures, and more, alongside an extensive coalition of notable family offices, big tech executives, and leading angel investors. The Role We’re looking for a product and content marketer to sharpen how Intellect competes, communicate the value of our solutions and turn that understanding into content that helps buyers choose us and clients get more from our offering. Product marketing is at the centre of this role. You’ll build buyer and competitive insight, own positioning and messaging, and lead marketing planning for priority solution launches. Your remit spans Intellect’s digital products, care services and enterprise solutions. You’ll also personally create the content that brings our positioning to life - from sales materials and customer stories to white papers, thought leadership and client communications. Working with our Clinical team, you’ll draw on research, evidence and subject-matter expertise to build credible, differentiated narratives. You’ll help strengthen Intellect’s brand, organic visibility and customer engagement through a focused, coordinated marketing plan. Working directly with B2B marketing, sales, client success, product and clinical teams, you’ll have meaningful ownership of both the thinking and the execution. This is a hands-on individual contributor role. We’re open to hiring at Specialist or Manager level, depending on your experience and demonstrated ability to independently own and deliver this work. Your Responsibilities Product Marketing & Go-to-Market • Build buyer and competitive insight through customer conversations, sales feedback and reviews of won and lost opportunities, identifying buying priorities, objections and reasons to choose Intellect. • Own positioning, differentiation and value propositions across Intellect’s solutions, tailoring messaging to priority buyer segments and markets. • Lead marketing planning for priority solution launches and updates, defining target audiences, messaging, supporting evidence and sales readiness, with B2B marketing owning acquisition campaign execution. • Bring customer and market insights into discussions with product, clinical and commercial teams to inform how solutions are developed, packaged and communicated. Commercial Content & Sales Enablement • Personally research, write and edit compelling sales decks, solution materials, customer stories, case studies and campaign content. • Identify barriers to purchase with sales and develop messaging, objection-handling resources and competitive positioning materials that help address them. • Partner with the Clinical team to translate research findings, clinical expertise and customer outcomes into clear, credible evidence that helps buyers evaluate Intellect and supports renewal and expansion conversations. • Keep core materials current and easy to use, assessing their usefulness through adoption, sales feedback and buyer responses. Website, SEO & AI Search Visibility • Own core website content and routine CMS updates, ensuring our solutions, differentiation and customer evidence are clearly presented. • Improve organic discovery through search-informed content and practical on-page SEO, prioritising relevant audiences and commercial intent. • Test approaches to improve visibility in AI-powered search and answer platforms, building on useful, authoritative content and sound SEO foundations. • Use search and content performance to prioritise improvements, working with B2B marketing on conversion and specialists on technical changes. Brand Communications, Thought Leadership & PR • Maintain a consistent voice and narrative across Intellect’s public and client-facing communications. • Collaborate with the Clinical team on research-led content and white papers, bringing buyer-relevant questions into topic planning and turning findings and subject-matter expertise into accessible narratives, with clinical review for accuracy. • Develop thought leadership, articles and executive content that connect Intellect’s expertise and perspectives to the issues facing employers and their people. • Own a focused editorial calendar for organic social and ongoing brand communications, coordinating creative support through to publication. • Develop company announcements, press materials and story angles; coordinate leadership approvals, routine media enquiries and outreach with specialist PR support where needed. Customer Marketing & Lifecycle Communications • Plan and execute repeatable client programmes, including onboarding communications, newsletters, solution education and engagement journeys. • Personally manage client audience segments, email distribution and straightforward CRM workflows, coordinating targeting and timing with client success. • Develop communications that demonstrate ongoing value and introduce relevant additional services, supporting engagement, renewal and expa…