Marketing Executive

Marketing Executive Key Responsibilities: - Plan and execute SEO strategies to improve website rankings and organic traffic. - Manage and optimise Google Ads (SEM) campaigns to maximise campaign performance and ROI. - Conduct keyword research, competitor analysis, and identify new marketing opportunities. - Optimise website content, landing pages, and technical SEO to improve search engine visibility. - Monitor website performance using Google Analytics (GA4), Google Search Console, and other marketing tools. - Develop and execute B2B digital marketing campaigns to generate qualified leads. - Manage LinkedIn marketing campaigns and other digital marketing channels. - Create marketing content for websites, EDMs, social media, and marketing materials. - Work closely with the Sales team to improve lead quality and conversion performance. - Analyse campaign performance and prepare reports with recommendations for continuous improvement. - Keep up to date with the latest SEO, SEM, and digital marketing trends. Requirements: - Diploma or Degree in Marketing, Business, or a related discipline. - Minimum 2 years of experience in digital marketing, including SEO and SEM. - Strong knowledge of Google Ads, Google Analytics (GA4), Google Search Console, and SEO best practices. - Experience in B2B marketing and lead generation. - Familiar with keyword research and SEO tools such as Ahrefs, SEMrush, or similar platforms. - Strong analytical skills with the ability to interpret marketing data and optimise campaign performance. - Good communication and content writing skills. - Able to manage multiple projects and meet deadlines.