Marketing Executive

Job Description & Requirements Build and strengthen the company’s digital and brand presence through social media, content marketing, SEO, search optimisation and performance-driven marketing campaigns. Responsibilities • Manage and grow social media platforms including Instagram and, Facebook ensuring consistent branding and content direction • Plan and create engaging content including posts, videos, visuals and marketing materials • Develop and execute digital marketing campaigns to increase brand awareness, website traffic, enquiries and customer acquisition • Manage SEO and website optimisation , including keyword research, keyword ranking, content gap analysis, meta tags, page structure, internal linking and image optimisation • Conduct regular website and SEO audits to identify areas for improvement in search visibility, content and user experience • Monitor Google search performance, website traffic, keyword performance and campaign results • Analyse marketing data, leads, conversion performance and ROI , and prepare reports with recommendations for improvement • Optimise existing website and marketing content based on search trends, customer behaviour and performance data • Support Google-related digital marketing activities , including search optimisation and coordination of paid search campaigns where required • Track KPIs and evaluate campaign effectiveness to improve traffic, engagement, lead generation and conversion • Stay updated on competitors, search trends, social media trends and digital marketing developments • Coordinate with internal teams and external vendors/agencies to ensure marketing activities support overall business objectives Requirements • Diploma or Degree in Marketing, Communications, Digital Marketing or related field • Minimum 3 years of relevant digital marketing, SEO, content or social media experience • Hands-on understanding of SEO, keyword research, Google search, website optimisation and digital performance analysis • Able to understand and analyse marketing metrics such as traffic, rankings, leads, conversion and ROI • Experience with website content/CMS such as WordPress is an advantage • Skilled in content creation and editing tools such as Canva, CapCut or equivalent • Strong understanding of social media platforms and digital trends • Creative, analytical, proactive and detail-oriented • Able to work independently and manage multiple marketing activities simultaneously