Digital Marketing Specialist

Key Responsibilities • Plan, execute, and track performance tracking for Google Ads (SEM), Meta Ads (Facebook/Instagram), and TikTok to generate patient inquiries and appointments. • Create relevant and engaging educational and promotional media content, blog posts, and video to target audience and increase brand awareness. • Maintain an active presence across Instagram, Facebook, and TikTok, highlighting doctor expertise, patient testimonials, etc. • Improve organic search rankings (SEO) for related keywords and update website landing pages. • Review and analyse campaign data and generate insights to provide recommendations that optimize campaign performance. • Design promotional materials, advertisements, and in-clinic digital displays while maintaining strict compliance with Singapore’s Private Hospitals and Medical Clinics Act (PHMCA) guidelines. • Support sales and lead generation by tracking conversion rates from online inquiries to confirmed clinic visits. Requirements & Qualifications • Minimum a Diploma with at least 4 years of experience in a marketing related position • 1 to 2 years of digital marketing experience, ideally within healthcare, medical aesthetics, wellness, or pharmaceutical fields. • Diploma or Bachelor’s Degree in Marketing, Business, Communications, or a related field. • Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, SEO, and basic design tools like Canva or Adobe Illustrator. • Strong command of English copywriting, comfortable communicating with patients and medical professionals, and results-oriented. • Strong interpersonal and communication skills (both written and verbal) • Creative, and capable of multi-tasking, prioritising and managing time efficiently to meet deadlines • Strong team player, keen and adaptable learner, with a positive attitude and a willingness to take on new challenges • Proven track record of successfully executed digital marketing campaigns Interested applicants, please send your CV to adeline.sim@recruit-inc.com Adeline Sim Recruit Inc Pte Ltd Reg No: R21101415 EA Licence No: 14C7334 We regret that only shortlist candidates will be notified