Marketing Strategist

Role Overview We are looking for a Marketing Strategist to drive marketing initiatives that strengthen brand visibility, support lead generation, and contribute to business growth. This role combines strategic thinking with hands-on execution across campaigns, content, digital channels, and performance tracking. Key Responsibilities • Develop and execute marketing strategies aligned with business objectives, brand priorities, and growth targets. • Plan and manage integrated marketing campaigns across digital and selected offline channels. • Create and refine messaging and content angles for different audience segments, course offerings, and business initiatives. • Support full-funnel marketing efforts across awareness, consideration, lead generation, and conversion. • Track and analyse campaign performance, lead quality, engagement, and return on marketing investment, and recommend improvements based on insights. • Conduct market and competitor research to identify trends, opportunities, and areas for differentiation. • Work with internal stakeholders to align marketing efforts with business priorities, course promotions, and customer needs. • Support content planning across platforms such as website, email, social media, and promotional materials. • Coordinate with external vendors, designers, agencies, or media partners where required to ensure timely and high-quality execution. • Ensure consistency in brand identity, tone, and messaging across all marketing touchpoints. • Contribute to reporting, campaign reviews, and ongoing optimisation of marketing activities. Requirements • Experience in marketing, digital marketing, campaign strategy, or related functions. • Strong understanding of marketing fundamentals, including content, social media, email marketing, website content, and campaign planning. • Ability to interpret data and translate insights into actionable marketing recommendations. • Strong writing, communication, and stakeholder management skills. • Good organisational and project management abilities, with the ability to manage multiple initiatives at once. • Creative thinker with a data-driven mindset. • Able to work independently while collaborating effectively with internal teams and external partners. Nice to Have • Experience in education, training, professional services, or course marketing. • Familiarity with CRM systems, marketing automation tools, and analytics platforms. • Understanding of SEO, SEM, paid media, and conversion-focused marketing. • Experience supporting brand-building and lead generation campaigns.