Marketing Campaign Executive

Responsibilities • Develop and execute integrated marketing campaigns aligned with business goals, target audience needs, and brand positioning • Lead end-to-end campaign planning, coordination, delivery, and performance tracking across relevant channels • Manage external creative and media agencies to ensure timely, high-quality, and on-brand execution • Collaborate with media partners and internal teams to improve campaign effectiveness, attribution, and business impact • Ensure consistent application of brand identity and messaging across all marketing materials Campaign Performance & Insights • Use data-driven insights, testing, and experimentation to optimise campaign performance and marketing effectiveness • Define, monitor, and analyse key marketing and business KPIs to evaluate campaign success • Translate campaign results, customer data, and market insights into actionable recommendations for future initiatives • Support business review sessions with clear reporting, analysis, and performance updates Stakeholder Management • Drive cross-functional collaboration with internal and external stakeholders to ensure smooth campaign execution • Work closely with product, sales, and business teams to align marketing plans with commercial priorities and customer needs • Ensure marketing initiatives support broader business objectives and customer experience goals Operational & Budget Support • Track campaign-related spend, budget utilisation, projections, and cost submissions • Ensure data accuracy, payment processing, and operational coordination for campaign-related activities • Track redemptions and manage merchandise inventory where applicable Events Planning & Execution • Plan and execute brand, partnership, and customer engagement events in support of marketing objectives • Coordinate logistics, stakeholder communication, and on-ground execution to ensure successful delivery Customer Feedback & Insights • Monitor and analyse customer feedback, campaign response, and engagement trends to identify improvement opportunities • Surface insights that support stronger messaging, customer experience, and future campaign strategy Who We’re Looking For • Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously • Strategic thinker with a creative and data-driven mindset • Strong communication and stakeholder management skills • Ability to translate business goals into practical marketing plans and execution • Comfortable working in a fast-paced environment with multiple priorities