Marketing Manager, Creator Strategy & Campaigns

Summary A global tech giant is seeking an experienced Marketing Manager, Creator Strategy & Campaigns to join the APAC Creator Marketing team. In this role, you will help shape and execute creator-led marketing strategies that drive business outcomes across a broad portfolio of products, audiences, and campaigns. You will work at the intersection of creators, culture, marketing, and technology, partnering with internal stakeholders, agencies, and creators to deliver impactful marketing initiatives. This role combines strategic thinking with hands-on execution and is ideal for someone who understands how creators influence audiences, can translate business objectives into creator marketing programs, and thrives in a fast-paced, highly cross-functional environment. Key Responsibilities Creator Strategy Development • Develop creator-led marketing strategies aligned to broader business and marketing objectives. • Translate business goals into actionable creator and content strategies. • Define creator segmentation approaches, audience strategies, content recommendations, and campaign frameworks. • Recommend how creators can drive outcomes such as awareness, engagement, education, product adoption, and business growth. Campaign Leadership & Execution • Lead end-to-end execution of creator marketing campaigns across multiple products and audience segments. • Manage external agencies, creator partners, and vendors to ensure successful campaign delivery. • Oversee campaign planning, creative development, creator selection, content deployment, and optimization. • Manage briefs, timelines, content reviews, approvals, and stakeholder communications. • Ensure campaigns are delivered effectively and aligned with strategic objectives. Measurement & Insights • Partner with Insights, Analytics, and Data Science teams to define measurement frameworks and success metrics. • Analyze campaign performance and identify optimization opportunities. • Translate quantitative and qualitative findings into actionable recommendations. • Apply data-driven decision making to improve future campaigns and marketing effectiveness. Cross-Functional Collaboration • Serve as the creator marketing subject matter expert across assigned initiatives. • Align internal stakeholders on campaign strategies and priorities. • Collaborate closely with Product Marketing, Consumer Marketing, Business Marketing, Partnerships, Media, Data Science, and Regional Marketing teams. • Effectively manage multiple stakeholders across a complex, matrixed environment. Creator Ecosystem & Cultural Trends • Stay informed on creator trends, platform developments, social media behaviors, and cultural movements. • Identify new opportunities to leverage creators and emerging content formats. • Develop a strong understanding of how creators influence consumers, businesses, advertisers, agencies, and the broader creator ecosystem. • Monitor developments across the creator economy and digital landscape. AI-Enabled Marketing Operations • Utilize AI tools and emerging technologies to improve planning, campaign execution, reporting, and operational efficiency. • Identify opportunities to build scalable systems, workflows, and processes. • Apply AI-powered approaches to research, content strategy, measurement, and insight generation. • Evaluate new tools and methodologies that improve team effectiveness and marketing performance. Key Qualifications • 7-8 years of experience in creator marketing, influencer marketing, social strategy, content strategy, brand marketing, or related fields. • Deep understanding of the Indonesian creator ecosystem, social platforms, cultural trends, and local audience behaviors. • Fluency in Bahasa Indonesia and English is required to communicate effectively with Indonesia-based clients, partners and stakeholders as part of the role. • Proven experience translating broader marketing strategies into creator-specific plans and execution programs. • Experience managing agencies, creators, external partners, and cross-functional stakeholders. • Strong understanding of full-funnel marketing and campaign measurement methodologies. • Experience evaluating campaign effectiveness using attribution models, experimentation frameworks, lift studies, or similar approaches. • Demonstrated ability to operate independently in fast-paced and ambiguous environments. • Experience leveraging AI tools to improve marketing strategy, workflow automation, reporting, and campaign execution. • Experience within technology companies, social media platforms, creator-focused organizations, digital agencies, or consumer-tech businesses. • Experience working with both consumer and business audiences. • Familiarity with creator monetization models, influencer ecosystems, and digital advertising solutions. • Experience managing complex cross-functional initiatives across multiple stakeholder groups. • Strong understanding of cultural trends and their impact on audience behavior and content performance. We regret to inform that only shortlisted candidates will be notified. EA Reg No: R26162461, Nicki Thng Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544