Creative Engineer

WHY JOIN US? • We practice a vibrant & energetic office culture. • We provide opportunities for career advancement within the company. • Good performance is always rewarded accordingly. “ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ” JOB RESPONSIBILITIES: What you will do: Creative Development & Execution o Develop high-quality HTML5 creatives, ensuring they meet performance and compatibility standards across different platforms. o Work closely with the sales and digital teams to create dynamic, engaging, and interactive ad formats. o Lead custom creative executions, including complex animations, rich media formats, and third-party API integrations. o Maintain a creative template library, enabling efficient reuse and scalability for future campaigns. o Explore and apply AI-assisted tools to accelerate creative production, including concept generation, asset adaptation, copy variation, animation prototyping, and creative personalization. o Use AI tools responsibly to improve creative output while ensuring brand consistency, quality control, and compliance with internal guidelines. Productization & Creative Solutions o Standardize creative templates to streamline the development process and accelerate campaign rollouts. o Work on productizing creative services, offering scalable and repeatable creative solutions that drive efficiency and revenue. o Stay up to date with the latest trends in ad tech, rich media, creative automation tools, and AI-powered creative technologies to continuously improve creative offerings. o Identify opportunities to integrate AI into creative workflows, including automated creative resizing, dynamic copy generation, audience-based creative variation, and campaign personalization. o Support the development of AI-enhanced creative products and solutions that can be packaged for commercial use. Project Management & Workflow Optimization o Manage creative production workflows, ensuring projects are delivered on time and meet quality expectations. o Collaborate with internal stakeholders, including sales, product, and marketing teams, to align creative outputs with business goals. o Establish and maintain a Creative Library, organizing assets for easy access and repurposing. o Introduce AI-enabled workflow improvements to increase production efficiency, reduce repetitive manual tasks, and improve turnaround time for campaign delivery. o Evaluate and recommend AI tools or automation platforms that can improve creative development, QA, versioning, and asset management processes. Measurement & Data Integration o Ensure all creatives are tagged correctly to capture Astro's first-party data, enabling better audience insights and campaign optimization. o Work with the ad ops team to implement tracking, measurement, and reporting mechanisms for all digital creative assets. o Optimize creatives for viewability, engagement, and performance based on data-driven insights. o Leverage AI-driven insights, predictive analytics, and performance data to recommend creative optimizations and improve campaign effectiveness. o Support the use of AI in dynamic creative optimization, audience segmentation, and personalized creative delivery. REQUIREMENTS: Who you are: o Master/ Bachelor’s degree in Computer Science, Multimedia Design or in any relevant field  o 7+ years of experience in creative engineering, ad technology, or digital advertising development , with a proven track record of executing high-impact creative solutions. o Expert-level proficiency in HTML5 and CSS, for building highly interactive and dynamic creatives in responsive design principles and cross-device/browser compatibility. o Extensive experience with creative ad-building platforms (e.g., Google Web Designer, Celtra, Adobe Animate) and custom ad executions . o Familiarity with AI-assisted creative tools and workflows, including generative AI, creative automation, image/video generation, copy variation, asset resizing, and campaign personalization. o Ability to evaluate and apply AI tools to improve creative production efficiency, creative quality, and campaign performance. o Ability to drive creative innovation by identifying new ad formats, testing emerging technologies, and leading the evolution of Astro’s premium digital creative suite . o Experience working with personalized and data-driven creatives , integrating real-time data feeds, and building dynamic creative optimization (DCO) solutions . o Ability to integrate and work with third-party APIs for custom interactive ad units and immersive ad experiences. o Experience implementing event tracking, pixels, and advanced audience tagging to enhance measurement and capture first-party data insights . o Understanding of how AI, automation, and data can be used to enhance creative decision-making, campaign optimization, and audience engagement. o Proven leadership in managing creative teams, external vendors, and cross-functional stakeholders to execute large-scale creative projects. o Strong project management skills , with the ability to juggle multiple high-priority projects, set clear roadmaps, and ensure timely delivery of complex campaigns. o Exceptional problem-solving and creative thinking abilities , with the ability to translate marketing and business objectives into high-performing digital ad solutions .