Senior Associate, Digital Product Management

WHY JOIN US? • We practice a vibrant & energetic office culture. • We provide opportunities for career advancement within the company. • Good performance is always rewarded accordingly. “ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ” JOB RESPONSIBILITIES: WHAT YOU WILL DO: • Oversee a portfolio of digital brands across social platforms including Meta, YouTube, and others — managing platform strategy, content operations, and overall portfolio performance • Work closely with product design and engineering teams on a suite off app and web digital brands, contributing to the product direction, development, and execution • Drive programmatic revenue growth across assigned digital properties with clear • accountability for performance targets • Research, prototype, and implement agentic AI workflows in support of organizational efficiency projects • Explore and develop AI-native brand concepts built on automated content operations from the ground up • Contribute to the structuring and consolidation of content systems and brand data to support AI agent accessibility across properties REQUIREMENTS: WHO YOU ARE: • 3–5 years of relevant experience in digital media, content operations, product management, or a technical role transitioning into product. • You do not need to be a traditional developer, but you must have a working understanding of AI and have built or experimented with AI tools independently — whether a workflow, automation, or a personal project. Familiarity with the following is strongly preferred: • Foundational AI concepts including large language models (LLMs), AI agents, and agent harnesses • Automation and workflow tools such as n8n • AI development tools such as Claude Code, OpenAI Codex, or equivalent • Ability to read and work with API documentation independently • Prompt engineering and working knowledge of how to structure inputs for reliable AI outputs • Candidates with exposure to more advanced concepts such as RAG (Retrieval-Augmented Generation), tool use and function calling, multi-agent orchestration, and vector databases will be viewed favorably. Attributes: • Commercial instinct with a clear understanding of how content and platform decisions drive revenue • Strong stakeholder management and the ability to influence cross-functionally without direct authority • Operates with urgency and a big-picture mindset — able to connect new tools and ideas to business outcomes quickly • Self-directed and proactive; brings ideas to the table rather than waiting for direction • Actively follows AI and social platform developments — new model releases, platform updates, emerging tools — and is driven to experiment with them, not just observe them