Senior Associate, Product Strategy & Management

WHY JOIN US? • We practice a vibrant & energetic office culture. • We provide opportunities for career advancement within the company. • Good performance is always rewarded accordingly. “ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ” JOB RESPONSIBILITIES: Job Description The Product Strategy & Management team drives product direction and development across Astro's consumer platforms and services. Spanning core products such as Astro U-Boxes, Streaming Apps and others. The team oversees products from the Astro PayTV, Astro Fibre and Enterprise businesses. We're looking for a Senior Associate to own product workstreams end to end — from strategy and research through execution and launch. Key Responsibilities • Support the development and execution of product strategies across Astro's consumer product portfolio, from problem framing through launch • Gather customer, market, and business insights to identify opportunities for product enhancement and growth • Translate business requirements into clear product specifications and support the end-to-end delivery process • Monitor product performance, analyse key metrics, and recommend improvements to drive customer engagement and business outcomes • Conduct competitive benchmarking and industry research to support strategic decision-making and roadmap planning • Prepare business cases, performance reports, and management presentations for key stakeholders • Support go-to-market (GTM) planning and execution, including launch readiness, stakeholder alignment, customer communications, and performance tracking • Coordinate and support UAT and Beta testings, ensuring business requirements are met and customer experiences are validated prior to release. • Support product launches, feature rollouts, and continuous optimisation initiatives • Work with cross-functional teams including but not exclusive to: Technology, CX, Content, Marketing, and Operations to deliver product initiatives What We're Looking For • 3-6 years of experience in Product Management, Product Strategy, or a related function — media, telco, or tech preferred • Bachelor's degree in Business, Engineering, Technology, Marketing, Data Analytics or a related field • Passionate about consumer technology and products • Strong analytical, problem-solving, and stakeholder management skills. • Sharp written and visual communication • Experience with, or strong aptitude for, data-informed decision making (metrics, research, testing) • Experience coordinating cross-functional projects and delivering customer-facing products • High attention to detail • Comfortable owning a workstream independently while staying aligned to broader team strategy • Familiarity with Agile ways of working, UAT processes, and product launch/GTM activities • Experience in digital products, media, telco, streaming, or subscription-based businesses is an advantage REQUIREMENTS: