Associate, NJOI Business

WHY JOIN US? • We practice a vibrant & energetic office culture. • We provide opportunities for career advancement within the company. • Good performance is always rewarded accordingly. “ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ” JOB RESPONSIBILITIES: Key Responsibilities GTM Planning & Execution • Support the development and execution of GTM plans for new products, promotions, campaigns, and business initiatives. • Translate product and commercial propositions into clear GTM requirements, activities, timelines, and deliverables. • Coordinate end-to-end launch readiness across relevant teams and channels. • Maintain GTM plans, trackers, timelines, and action items to ensure timely execution. • Proactively identify execution gaps, dependencies, and risks, and follow through to resolution. Campaign & Promotion Management • Coordinate implementation of prepaid campaigns and promotional activities across relevant customer touchpoints. • Ensure campaign mechanics, pricing, eligibility, communication, and operational requirements are accurately implemented. • Work with stakeholders on campaign materials, customer communications, FAQs, terms and conditions, and other supporting materials. • Conduct pre-launch readiness checks and post-launch monitoring to identify and resolve issues promptly. Channel & Sales Readiness • Work closely with Sales, Distribution, Marketing, Digital, Customer Service, and other relevant teams to ensure channel readiness. • Coordinate product and campaign information required by frontliners, dealers, partners, and customer-facing channels. • Ensure stakeholders have clear and timely information on proposition, mechanics, customer eligibility, and campaign periods. • Gather channel feedback and highlight opportunities to improve execution and customer response. Commercial Performance Tracking • Track performance of launches, campaigns, promotions, and other GTM initiatives against agreed targets and KPIs. • Analyse sales, activation, take-up, conversion, revenue, and channel performance to identify trends and gaps. • Prepare regular performance updates with clear commentary on what happened, why, and recommended actions . • Conduct post-campaign and post-launch reviews to capture results, issues, and key learnings. • Support management reporting and ad hoc commercial analysis. Market & Competitor Intelligence • Monitor competitor prepaid propositions, promotions, pricing, channels, and GTM activities. • Maintain regular competitor tracking and highlight material market developments. • Support assessments of competitor activities and their potential impact on NJOI Prepaid. • Identify relevant ideas and opportunities that can strengthen future GTM activities. Stakeholder & Project Coordination • Coordinate with Product, Marketing, Sales, Digital, Operations, Technology, Finance, Customer Service, agencies, partners, and other stakeholders as required. • Maintain clear documentation of deliverables, owners, timelines, and outstanding actions. • Support testing, operational readiness, launch communications, and implementation activities. • Demonstrate strong ownership and follow-through on assigned projects. Skills & Competencies • Strong proficiency in Microsoft Excel for performance tracking, data reconciliation, campaign analysis, PivotTables, lookups, and trend analysis. • Strong PowerPoint skills with the ability to prepare clear GTM and management presentations. • Good understanding of digital and customer communication channels, particularly push notifications and targeted campaign communications . • Familiarity with customer engagement/CRM platforms such as MoEngage, or similar campaign management tools, for audience segmentation, campaign setup, push notifications, scheduling, and performance tracking is an added advantage. • Basic understanding of campaign metrics such as delivery rate, open/click-through rate, conversion, and campaign effectiveness is advantageous. • Strong coordination and project management skills with attention to detail. • Good analytical and problem-solving ability. • Effective communication and stakeholder management skills. REQUIREMENTS: